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Social Media Breakfast Ottawa 25: Can Elephants Tweet? Building the Social Business at IBM with Delaney Turner

Wednesday, October 19, 2011 from 7:30 AM to 9:00 AM (ET)

Ottawa, Ontario

Social Media Breakfast Ottawa 25: Can Elephants Tweet?...

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Ticket Type Sales End Price Fee Quantity
Main Event Ended CA$15.00 CA$1.36
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Event Details

For those of us interested in social media, it's about finding a community of peers, making connections, learning from and supporting each other.

Social Media Breakfast Ottawa wants to help you do this by bringing you interesting, entertaining and timely speakers along with lots of real networking time over our (mostly) monthly Breakfasts.

We'll keep the event to 90 minutes, focusing on providing an opportunity for attendees to meet each other. To spark conversation and discussion, we're pleased to welcome a guest speaker.

Breakfast Agenda

7:30 AM Arrival, coffee and pastries, networking

8:00 AM Introductions, guest speaker's presentation

8:30 AM Questions

8:40 AM Thank yous, announcements, more networking

9:00 AM We're done! On with your day!

What's Up for Breakfast 25?

We've invited Delaney Turner, Social Business Strategist, Editor & Engagement Lead at IBM Software!

Can Elephants Tweet?

Building the Social Business at IBM

It's OK. We know "IBM" and "social media" probably aren't too closely linked in your mind. Truth is, though, Big Blue is incredibly social -- and incredibly successful because of it. From tip sheets and tagging to worldwide jams, IBMers are rapidly redefining the way they engage with customers and prospects, and they're driving the business forward as a result.

Join Delaney Turner as he outlines the rationale and tactics IBM uses to transform itself into a social business and shares stories of some recent big wins. You'll discover:

  • Why IBM encourages employees to "get social"
  • How IBMers are making their marketing programs more social and interactive
  • How to build an enablement and education strategy for your own organization

Delaney TurnerDelaney Turner is an award-winning writer and seasoned communications professional with more than a decade's worth of experience in the private, public and not-for-profit sectors. As a Social Business Strategist for IBM Software, his job is to define, align and implement a cross-functional strategy to build the social profile and prestige of IBM's $9-billion Software business. Prior to joining "Big Blue," Delaney held senior communications positions at Cognos Inc., The Alloy Group and Buystream Inc.

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When & Where



Great Canadian Theatre Company
1233 Wellington St. W.
Ottawa, Ontario K1Y 0G7
Canada

Wednesday, October 19, 2011 from 7:30 AM to 9:00 AM (ET)


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Hosted By

SMBOttawa



SMBOttawa has been organized and hosted by Simon Chen, Rob Lane and Ryan Anderson since 2008. SMBOttawa's breakfast networking events are inspired and have evolved from the Social Media Breakfast concept started by Bryan Person in Boston:

". . . as an almost-monthly event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new media fanatics, and online social networkers are all welcome to attend."